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Prince Edward Island was proud to have partnered with Canadaâ€™s most famous chef to showcase the provinceâ€™s culinary excellence in an original online web video series, Food Country. The weekly series featured Chef Michael Smithâ€™s food adventures as he sourced ingredients throughout the province then returned to his kitchen to cook and create the simple flavourful dishes heâ€™s known for.
â€śFood Country is an online showcase of Prince Edward Islandâ€™s flavours, people and stories,â€ť says Chef Michael Smith. â€śWeâ€™re showing the world what a special food destination we are, how food is woven into the tapestry of our culture and why weâ€™re worth a special visit.â€ť
Each week a new episode launched, alternating between â€śfieldâ€ť and â€śkitchenâ€ť episodes. In the field, Chef Michael Smith visited potato farms, vegetable farms, beef farms, oyster beds, local markets, a vodka distillery or headed to sea aboard a lobster boat. Â In the kitchen, Michael transformed the ingredients he found into simple dishes that will inspire viewers in their own kitchen.
As Prince Edward Islandâ€™s Food Ambassador, Chef Michael Smith is already well known throughout the world for his advocacy of the Island and support of local food. He continually brings his passion and expertise to the table in highlighting his beloved Islandâ€™s products and producers.
Launched in January 2011, there were 24 episodes with a new episode launched each week. On Food Countryâ€™s first episode, Chef Michael visited Brookfield Gardens, a vegetable farm in the heart of Prince Edward Island where he found carrots, broccoli, cauliflower and a surprising pig roast. The following Tuesday, the associated kitchen episode aired and featured Chef Michael Smith as he showed how to transform the bounty of Brookfield Gardens into Garlic Steamed Broccoli.