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LOTTOMAX PRESENTS CAVENDISH BEACH MUSIC FESTIVAL
UNVEILS 2011 CONCERT LINE-UP

30 Acts over 4 days in Cavendish Beach, Prince Edward Island featuring
Trace Adkins, Johnny Reid, Brad Paisley, George Canyon, Toby Keith and more!

For the third year in a row, the Cavendish Beach Music Festival, presents world-class country music entertainment in the region’s most popular festival vacation destination. Performances will include once-in-a-generation baritone, Trace Adkins, Canada’s country sensation Johnny Reid, the 8 time GRAMMY WINNER Ricky Skaggs, three-time GRAMMY winner and the ONLY artist to hold three or more consecutive awards as Male Vocalist of the Year by the Country Music Association and Academy of Country Music – Brad Paisley. And if that is not enough, Toby Keith will close the festival with a rare “maritime” appearance on Sunday, July 10. More artists will be announced in the coming weeks as more than thirty acts will take the stages in Cavendish Beach, Prince Edward Island from July 7-10, 2011.

In addition to the country music artists announced today and many more to come, the myriad of activities at the LottoMax presents Cavendish Beach Music Festival include the second year in Cavendish for the acclaimed International Motoring Festival showcasing the best of antique, exotic, muscle and collectible vehicles; the return of ECMA at the Beach featuring the talents of our own east coast artists including Country Artist of the Year; and many new activities including the singing chef, Matt Moore, author of “Have Her Over for Dinner”, who will deliver impromptu shows, as well as cooking up some recipes throughout the festival weekend.  Hosting the festival throughout the weekend, CMT’s Casey Clarke, will also record segments for the network’s chart topping show Chevy Cross Canada Countdown

Adjacent to the Festival grounds in the coastal community of Cavendish Beach, Prince Edward Island are acres of beautiful camping areas, facilities, and of some of the world’s most magnificent beaches and surroundings. The timelessness and beauty of the Maritimes, incredible concerts, impressive array of food, beverages, vendors and the stars above (as well as on our stages), will once again create memories destined to last a lifetime. The most affordable way to enjoy all four days of the LottoMax presents Cavendish Beach Music Festival is to purchase the 4-day pass for $235.25 plus taxes and service fees while supplies last.