PEI Taste our island award
Taste our Island Award

In 2007 the PEI ADAPT Council created an award to honor chefs and restaurants who purchase and promote PEI agriculture. By supporting farms from this locality these innovative chefs and restauranteurs are supporting sustainable and regional food systems.

This award is about agriculture. The products grown here on PEI are the best products for our market. When our PEI restaurants purchase products from Island farmers they are buying the freshest, tastiest, and greenest products in the world. This award is about industry. Our restaurants use creativity and imagination to produce amazing culinary creations. We have the renowned Culinary Institute of Canada right here on our doorstep. They produce a great crop of culinary experts every year, many of whom decide to stay on our beautiful Island.

This award is about tourism. The beauty of PEI draws many tourists every year. Tourists challenge us. They are, adventurous, demanding, and hungry. When PEI restaurants offer tourists our rich resource of raw ingredients they are creating a culinary experience unique to PEI. And finally, this award is about Islanders. As we watch our rural communities falter in the face of mounting global competition the best thing we can do is support the producers and the industries that choose to live here and set up businesses. By supporting each other we strengthen our Island, our people, and our culture.
By awarding this title annually we honor those who take the time to support each other.

Terre Rouge is located on Queen Street
in downtown Charlottetown and is fully
licenced with changing seasonal menus,
all produced in-house by renowned chefs
Dave Mottershall (left) and John Pritchard
(right). The marche offers a full selection
of charcuterie, rotisserie, preserves,
breads, and desserts.

The winner of the PEI ADAPT Council's 2013 "Taste Our Island" Award is Terre Rouge-Bistro Marche in Charlottetown. In less than a year, this outstanding eatery has stormed up the culinary ladder to emerge as one of the Island's best.

Terre Rouge is a partnership between chef/owners John Pritchard and Dave Mottershall. Pritchard is an internationally known executive chef and former host of Global TV's cooking show, Red Hot & Ready. Mottershall is an award-winning Red Seal chef who has worked in top restaurants across Canada, and was named PEI Chef of the Year in 2012.

Together, the pair has created a menu that's firmly grounded in local products and the freshest ingredients. The selection at Terre Rouge includes organic vegetables, pork, beef, chicken, and seafood dishes, as well as artisanal cheeses, gourmet breads, pastries, chocolates, and all-natural gelato.

Yes, it's about the food, but it's also about the philosophy. As innovative and daring as John and Dave are, their 100-mile, farm-to-table rule is an unbreakable one. It's straight from producer to plate, often within hours.

The Taste Our Island Award is presented annually to a PEI restaurant that achieves an outstanding level of excellence while using and promoting local products. For more information, please visit