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Tourism PEI - Corporate
Group on PEI beach carrying canoes at sunset

Our Tourism Strategy

Charting the Course of Tourism in PEI for the Next Two Years

The Prince Edward Island Strategic Plan for Tourism covers the period of 2022 and 2023. The strategy is dual-focused.

Optimize recovery potential for 2022

Stimulate demand from target audience segments and source markets that support the most rapid recovery from COVID-19. Focus on volume travellers to get more visitors in 2022.

Set in motion conditions to support higher tourism revenues over the next 2 years

Plant the seeds over the short-term to fundamentally shift tourism to drive higher revenue from tourism for Prince Edward Island during high, shoulder, and winter seasons.

Strategy Implementation Committee

The Strategy Implementation Committee, made up of government and industry representatives, was established in 2022 to oversee and guide the implementation of the strategy ensuring strategic alignment, a coordinated and collaborative approach and strong communication.


  • Kent MacDonald, CEO, Tourism PEI
  • Corryn Clemence, CEO, Tourism Industry Association of PEI


  • David Groom, Tourism PEI Board & President, Quality Inn & Suites and Brothers 2 Restaurant
  • Matthew Jelley, Tourism PEI Board & President, CEO and Co-founder, Maritime Fun Group
  • John Cudmore, President, Dyne Holdings Limited