Charting the Course of Tourism in PEI
Prince Edward Island's tourism strategy is dual-focused.
Optimize Tourism's Recovery
Stimulate demand to support the most rapid recovery from COVID-19.
Support higher tourism revenues in all seasons
Fundamentally shift tourism to drive higher revenue year-round.
Strategy Implementation Committee
In 2022, an Implementation Committee made up of industry and government representatives was established to oversee and guide Prince Edward Island's tourism strategy. This Committee aims to facilitate strategic alignment, collaboration and communication.
Co-chairs
- Kent MacDonald, CEO, Tourism PEI
- Corryn Clemence, CEO, Tourism Industry Association of PEI
Membership
- David Groom, Tourism PEI Board & President, Quality Inn & Suites and Brothers 2 Restaurant
- Matthew Jelley, Tourism PEI Board & President, CEO and Co-founder, Maritime Fun Group
- John Cudmore, President, Dyne Holdings Limited