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Tourism PEI - Corporate
Group on PEI beach carrying canoes at sunset

Charting the Course

The Tourism Strategy provides a strategic framework and action plan to guide PEI’s tourism industry in 2022 and 2023.

St. Peters-Harbour, Lighthouse, grass, sky

Tourism PEI's Industry Site

Welcome to the new Tourism PEI corporate website for industry. Let’s work together as champions of Prince Edward Island to grow our world-class tourism product.

Who We Are

Take a deep dive into the Tourism PEI organization - learn about our divisions and meet the team.

What We Do

Tourism PEI is responsible for tourism marketing, program support, operations management and strategic investments in tourism product development for the province.

We're Here to Work With You

Whether you are an entrepreneur looking to start a new tourism business or a seasoned operator looking for opportunities to grow your business, we are here to point you in the right direction with the tools and resources you need to thrive.


Starting a Tourism Business

Are you considering starting a tourism operation or event on PEI? Let us help you with what you need to know to get started.

Growing Your Tourism Business

Do you currently own or run a tourism business on PEI? Learn how we can work together and what information is available to help inform your business decisions.

Operating Your Tourism Business

Find the information, tools and resources to assist with operating your business.

Marketing Your Tourism Business

Tourism PEI offers a number of free and paid marketing and advertising opportunities for operators. 

Tourism Indicator Dashboards

Use these dashboards to find statistics and insights on PEI’s key tourism indicators. Data includes paid occupancy, traffic from PEI’s main exit points as well as visitor volume and value estimates.


Find details on funding programs and supports for tourism operators and organizations.