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Tourism PEI - Corporate
PEI Visitor Information Centre
Photo Credit: Rachel Peters

Who We Are

Who We Are

Take a deep dive into the Tourism PEI organization – learn about our mandate, organizational structure and meet the team.


Tourism PEI is a provincial crown corporation that is focused on developing and promoting Prince Edward Island as one of the world’s leading destinations. Tourism PEI is responsible for developing tourism strategy, leading tourism marketing, experience and sector development, and visitor servicing.

Meet the Board

Tourism PEI is guided by a private-sector advisory board responsible for setting strategic direction of the Crown.

Meet our Team

We are proud of the Tourism PEI team that works with our many partners to develop and promote PEI as a world leading destination. If you would like to learn more about the people behind the brand continue on to meet our staff.