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Tourism PEI - Corporate
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Target Geographic Regions

Target Geographic Regions

Tourism PEI’s marketing efforts are focused on bringing visitors to our shores from markets outside of Prince Edward Island. Tourism PEI targets Alberta, Ontario, Quebec, New Brunswick, Nova Scotia and Newfoundland and Labrador as source markets for Prince Edward Island tourism. Tourism PEI, through the Atlantic Canadian Agreement on Tourism and the Tourism International Market Expansion Agreement, also targets travellers from the United States, Japan, United Kingdom, and Germany.

2023 US Consumer Research Final Report

A look into factors that impact how Americans of the mid-Atlantic and New England regions travel, their travel intentions as well as behaviors in the coming years. The Tourism Industry Association of Prince Edward Island, through the Atlantic Canada Agreement on Tourism, commissioned this research.

Prince Edward Island Visitor Exit Survey

A visitor exit survey is a tool used to profile visitors and estimate their impact on a destination. It can capture visitor demographics and information about their trips including their origin. Tourism PEI conducts a visitor exit survey on a four-year cycle.

Atlantic Canadian Intra-Regional Travel Study Profiles

Historically, New Brunswick and Nova Scotia have been Prince Edward Island’s largest travel markets. With border restrictions related to the pandemic and the rise of the Atlantic Bubble, it is more important than ever to understand the attitudes, behaviours and preferences of the Atlantic Canadian traveller (March, 2021).

New Brunswick 2021 Travel Intentions Profile

Nova Scotia 2021 Travel Intentions Profile

Prince Edward Island 2021 Travel Intentions Profile

Newfoundland & Labrador 2021 Travel Intentions Profile

Global Tourism Watch, Wave 4

As a result of the COVID-19 pandemic and a renewed focus on domestic travel, this general population study was conducted in November 2020.