Target Geographic Regions
Tourism PEI’s marketing efforts are focused on bringing visitors to our shores from markets outside of Prince Edward Island. Tourism PEI targets Alberta, Ontario, Quebec, New Brunswick, Nova Scotia and Newfoundland and Labrador as source markets for Prince Edward Island tourism. Tourism PEI, through the Atlantic Canadian Agreement on Tourism and the Tourism International Market Expansion Agreement, also targets travellers from the United States, Japan, United Kingdom, and Germany.
Prince Edward Island Visitor Exit Survey
A visitor exit survey is a tool used to profile visitors and estimate their impact on a destination. It can capture visitor demographics and information about their trips including their origin. Tourism PEI conducts a visitor exit survey on a four-year cycle.
Atlantic Canadian Intra-Regional Travel Study Profiles
Historically, New Brunswick and Nova Scotia have been Prince Edward Island’s largest travel markets. With border restrictions related to the pandemic and the rise of the Atlantic Bubble, it is more important than ever to understand the attitudes, behaviours and preferences of the Atlantic Canadian traveller (March, 2021).
New Brunswick 2021 Travel Intentions Profile
Nova Scotia 2021 Travel Intentions Profile
Prince Edward Island 2021 Travel Intentions Profile
Newfoundland & Labrador 2021 Travel Intentions Profile
Global Tourism Watch, Wave 4
As a result of the COVID-19 pandemic and a renewed focus on domestic travel, this general population study was conducted in November 2020.