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Tourism PEI - Corporate
Kildare Capes, ocean, waves, rocks
Photo Credit: Kildare Capes

Growing Tourism Together A Five-Year Strategy

A Five-Year Strategy for PEI's Tourism Industry

A new tourism strategy for Prince Edward Island was launched on April 19, 2024 at the Tourism Industry Association of PEI (TIAPEI) Industry Partner Day.

This five-year strategy outlines the necessary initiatives to foster and support the development of a vibrant year-round destination for visitors choosing PEI for vacation, meetings/conventions and conferences, sports, family and friends, or events which will increase total annual tourism revenue in the primary season and increase visitation during the winter and shoulder seasons.


An implementation committee co-led by Tourism PEI and the Tourism Industry Association of PEI (TIAPEI) with industry partners will take ownership of the strategy, collaborate with different organizations to help achieve objectives as well as track, evaluate and report progress. 

The strategy outlines two key objectives with 28 initiatives to undertake over the next months and years:

Objective A: Optimize Tourism Enabling Environment

Optimize PEI’s tourism enabling environment to support strategic priorities to help PEI’s tourism industry achieve its full potential. 

Objective B: Increase Total Annual Tourism Revenue

Increase total tourism revenue for PEI by recognizing the potential to increase yield and revenue during the transitional summer months and increase visitor volume during the winter and shoulder seasons.

Other Tourism-Related Strategies

Embrace the Seasons Tourism Vision

A Seasonal Expansion Strategy released in October 2023 to grow tourism activity in Prince Edward Island from the November to April period

Workforce Action Plan

A three-year action plan designed to offer tangible and measurable goals, objectives and actions to address the gaps, challenges and opportunities (April 2022). 

The Way Forward Golf PEI

The 2024-2028 strategic plan outlines a clear path forward for the next five years to maximize new opportunities