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Tourism PEI - Corporate
West Point, Lighthouse, sand, beach grass

What We Do

What We Do

Tourism PEI is responsible for tourism marketing, program support, product development, tourism licensing and regulations as well as tourism operations management for the province


A 5-Year Strategy for PEI's Tourism Industry

This five-year strategy outlines the necessary initiatives to foster and support the development of a vibrant year-round destination for visitors choosing PEI, which will increase total annual tourism revenue.

Cover of Embrace the Seasons Tourism Vision doc with couple walking on trail in fall with photos of red cliffs in background

Embrace the Seasons Tourism Vision for PEI

The Tourism Strategy (2021) formalized a commitment to a four-season approach focused on driving tourism value. This report is an overarching guide to facilitate tourism growth between November and April. 


In a global digital marketplace, we understand that the choices about where to invest your marketing dollars may be overwhelming. Whether you are looking to really stand out or just dipping your toe in the water, Tourism PEI has options for you.

Licensing, Signage, Permits & Guidelines

Tourism PEI staff administer regulatory requirements for licensing of all tourism accommodations, highway signage and occupancy reporting.

Tourism Operations

Tourism PEI operates five visitor information centres, 21 provincial parks and three provincial golf courses.

Funding Programs

The Government of Prince Edward Island offers a range of partnership and funding  opportunities to support Prince Edward Island’s tourism industry and operators.