Skip to main content
Tourism PEI - Corporate
sunset

Meet the Board

Tourism PEI Board of Directors

The Tourism PEI Board of Directors is a private-sector-led advisory board responsible for setting broad policy and strategic direction of the Crown. The Tourism PEI Board plays an instrumental role in coordinating and aligning government and industry collaboration to grow and maximize tourism returns for the Province.

David Groom

David Groom

Chairperson

Company: Quality Inn & Suites, Brothers 2 Restaurant
Company title: President
Sector: Accommodations/Food and Drink Service
Region: Summerside
David Groom is the president of The Quality Inn & Suites and Brothers 2 Restaurant Summerside. David is a third-generation Hotelier with 45 years of experience in the hospitality and tourism business. The Quality Inn & Suites in Summerside is the oldest Choice Hotel property in Canada and o...

David Groom

Chairperson

David Groom is the president of The Quality Inn & Suites and Brothers 2 Restaurant Summerside.

David is a third-generation Hotelier with 45 years of experience in the hospitality and tourism business. The Quality Inn & Suites in Summerside is the oldest Choice Hotel property in Canada and one of the oldest in the Chain of 6,400. The property has kept pace with the changing consumer needs. David also owns and runs the Brothers 2 Restaurant which turned 50 this year. David is the owner of Feast Dinner Theater and Dooly’s, Newfoundland.

David is a Board Member of Explore Summerside, Co-Chair with his wife Sharon of the West Prince Kidney Foundation, Sponsor of the Coats for Kids for the Boys & Girls Club of Summerside, and Owner/President of the Summerside Western Capitals hockey team. David and Sharon have five children - Lindsey, Zach, Branson, Spencer & Taylor. Lindsey and Spencer represent the fourth generation of the family business.

Louise Arsenault

Louise Arsenault

Member At Large

Company: Mill River Resort
Company title: General Manager
Sector: Accommodations
Region: North Cape Coastal Drive Region

Louise Arsenault

Member At Large

Louise has been in the hospitality industry for many years. Presently, Louise is General Manager of Mill River Resort .Prior to 2016, she spent 25+ years with Rodd Hotels and Resorts in various positions in Mill River. Louise has sat on various local boards over the past 35 years and truly understands the importance of the impact tourism has to our Island economy .

Louise holds a passion and enjoyment of being part of creating incredible memories for our guests who visit for the first time or our returning families and individuals who have grown to love and feel part of PEI.

Portrait image of John Cudmore

John Cudmore

Member at Large

Company: Dyne Holdings Limited
Company title: President
Sector: Accommodations
Region: Charlottetown

John Cudmore

Member at Large

John Cudmore is a native Islander who has been involved with the Holman Grand Hotel since the modern boutique hotel opened in 2011. Previously, John spent many years managing hotels and resorts for a leading regional hotel chain, serving as president and chief operating officer.

John is a respected figure in the tourism sector. He has generously given his time and experience in mentoring employees in the industry and in assuming leadership roles on a voluntary basis with the boards of key industry organizations such as the Canadian Tourism Commission, Capital City Events, Meetings and Conventions PEI, Charlottetown Special Events Reserve Fund and others.

He is currently president of Dyne Holdings Limited and leads operations of all properties in the group of companies including Confederation Court Mall and office complex, over 300,000 square feet of commercial and retail space; Dundee Arms Inn and Redwater Rustic Grille.  Most recently John managed and oversaw the development of the Arts Hotel, Dali Café and Trailside Music Hall which opened in August 2020. The 83-room hotel and 8000+ square-foot event and restaurant space is Charlottetown’s newest hotel and live music venue.

Portrait image of Jacqeline Desroches

Jacqueline Desroches

Member at Large

Company: The Gables of PEI Resort
Company title: Co-owner
Sector: Accommodations
Region: Green Gables Shore

Jacqueline Desroches

Member at Large

Jacqueline Desroches is a co-owner of the Gables of PEI Resort Inc. which includes a premier rental management company as well as the operations of accommodations and resort-style community living in Stanley Bridge, Prince Edward Island.  

Prior to purchasing the Gables of PEI Resort Inc. seven years ago, Jacqueline worked within the golf industry, growing her passion and understanding for the tourism and hospitality sector of Prince Edward Island. With personal and family connections from tip to tip of the Island, Jacqueline understands the true value of Island hospitality.

Perry Gotell

Perry Gotell

Member at Large

Company: Tranquility Cove Adventures
Company title: Owner
Sector: Experiential tourism
Region: Points East Coastal Drive Region

Perry Gotell

Member at Large

Perry lives in Georgetown Royalty with his Wife Patricia who are both very invested in tourism. Perry is the proud founder and owner of PEI’s leading experiential provider. Tranquility Cove Adventures is based in Georgetown on the Points East Coastal Drive, a tourist destination offering unique experiential products to our visiting travellers. Perry started Tranquility Cove Adventures in July 2008. In 2014, Perry retired from his commercial fishery to focus 100% on tourism.

Before starting Tranquility Cove Adventures, Perry was a bonafide commercial lobster fisherman and rock crabber for 30 years. Perry is very active on many high-profile Island and off-Island Boards including the: Prince Edward Island Liquor Control Commission; Prince Edward Island Cannabis Management Corporation; Charlottetown Airport Authority; Tourism PEI; Gros Morne Institute for Sustainable Tourism; Harbour Authority of Georgetown; and Destination Georgetown, Peninsula Inc. In the off-seasons, Perry offers tourism-related workshops and learning programs for new entries into tourism all across Eastern Canada. Perry also holds his Fishing Masters IV and is a Federally Certified Tourism Guide.

Derrick Hoare

Derrick Hoare

Member at Large

Company: The Table Culinary Studio
Company title: Owner
Sector: Food and Drink Service
Region: Green Gables Shore Region

Derrick Hoare

Member at Large

Derrick Hoare is the Proprietor of The Table Culinary Studio, a multiple award-winning restaurant located in New London, Prince Edward Island, that specializes in hyper-local cuisine

Before opening The Table six years ago, Derrick spent 30 years as a Senior Executive in the Healthcare sector, working across Canada. He has extensive experience in the operational administration of seniors’ long-term care and retirement homes as well as managing human resources and conducting collective bargaining.

Derrick is a Certified Mediator specializing in Workplace Fairness and Employee-Employer Dispute Resolution.

Matthew Jelley

Matthew Jelley

Vice-Chairperson

Company: Maritime Fun Group
Company title: President
Sector: Attractions/Food and Drink Service
Region: Green Gables Shore Region

Matthew Jelley

Vice-Chairperson

Matthew Jelley is President, CEO and Co-Founder of Maritime Fun Group, the largest private sector operator of tourism attractions in Atlantic Canada.

Matthew is heavily involved in the tourism industry, operating three maritime based amusement parks with his three brothers - Shining Waters Family Fun Park, Sandspit Amusement Park, and Magic Mountain. The company also operates a number of other attractions including Ripley’s Believe It or Not! Cavendish, the Cavendish Beach Adventure Zone, and Mariner’s Cove Boardwalk. In addition to tourism attractions, the company also operates a number of food service locations in Cavendish, Charlottetown and Moncton employing over 550 individuals at peak season.  In 2021, Matthew launched a new company, Tidal Event Management Systems Inc, to provide technology solutions to the event and venue management sector across Atlantic Canada.

In addition, Matthew is active in his community as mayor of the Cavendish Resort Municipality, Chair of the Cavendish Sewer Utility and Chair of the Franchise Advisory Council for BeaverTails Canada Inc. Matthew has previously served on the Tourism Advisory Council, the Central Coastal Tourism Partnership, and seven years as president of Tourism Cavendish Beach. Matthew is also a non-practicing member of the Law Society of Prince Edward Island.

Matthew, a native of Summerside PEI attended Acadia University, the London School of Economics (LSE) and the University of Toronto attaining the degrees Bachelor of Arts (Honours), Master of Arts (Economics) and Juris Doctor (Law).  He has recently completed an Executive Certificate in Strategy and Innovation from the MIT Sloan School of Management.

Sandi Lowther

Sandi Lowther

Member at Large

Company: Fairways Cottages Inc.
Company title: Managing Director
Sector: Accommodations
Region: Green Gables Shore Region

Sandi Lowther

Member at Large

With over 40 years of experience in the tourism sector, Sandi Lowther's corporate and volunteer leadership prioritizes developing a cohesive team with shared values who deliver innovative destination developments of exceptional product and service.

Twenty-five years ago she and her partner began an entrepreneurial path with their accommodation business, Fairways Cottages, Cavendish, P.E.I. The company's integrity brand value proposition of placing their staff and customers first resulted in customers consistently selecting Fairways Cottages number 1 on TripAdvisor.

Forty years ago, while attending college, her tourism career began with numerous multinational brands such as Hilton International, Canadian Pacific, Sheraton, and Delta. In her provincial and Atlantic Canada tourism volunteer and corporate capacities, she worked in leadership roles with Tourism Cavendish Beach, Northumberland Strait Marketing Group, Meetings & Conventions P.E.I., Festival & Events P.E.I., and the P.E.I. Tourism Advisory Council.

Sandi has a passion for sports development. Her provincial and national volunteer leadership roles led her to champion youth sports programs while also ensuring a positive impact on new sports-tourism products and services. In this capacity, she focused on strategic developments positioning organizations with new revenue streams and solid foundations required to prepare successful competitive outcomes at provincial, regional, national and international levels.

Sandi’s professional approach always focuses on first building the foundation necessary, through governance or staffing, ensuring her team pulls in the same positive results-oriented direction. In her downtime, you will find Sandi enjoying a round of golf, being a fan at a sporting event, or reading historical autobiographies.

Kirk Nicholson

Kirk Nicholson

Member at Large

Company: Avis Budget Group
Company title: Agency Owner/Operator
Sector: Transportation
Region: Charlottetown

Kirk Nicholson

Member at Large

Kirk Nicholson has been involved in the transportation business since 1999 as an agency owner/operator for AVIS BUDGET group. In 2005, Kirk extended his entrepreneurial footprint and purchased an automotive service franchise. During Kirk’s tenure, the business was named in the top 50 franchises in North America for customer service ratings and repeat visitation; the business was sold in 2011. 

In April 2021, Kirk took on the role of tourism operator advisor with the Tourism Industry Association of PEI (TIAPEI) to help the industry navigate Covid-19 funding programs. His focus was to get as many tourist operators as possible through the pandemic to better times by mentoring, coaching and providing hope. 

Kirk became involved with TIAPEI as a board member in 2014. He took on the role of treasurer in 2016 and added the position of president until March 2021. 

Kirk holds a business degree from UPEI. In 1991, he moved to Halifax to work in sales with a newspaper and office equipment business. By the mid-90s, a transition to management in the emerging Internet industry of PEI brought him home. 

Kirk lives in Stratford PEI with his wife Sandra and two children Evan and Sarah. 

meeting

Interested in becoming a Board member?

Members of the Tourism PEI Board of Directors are appointed by the Government of Prince Edward Island, recruited from qualified applicants who collectively have the full range of competencies, experience or personal attributes required to provide effective governance of Tourism PEI

Recruitment for all of the Province’s agencies, boards and commissions, including the Tourism PEI Board of Directors, is conducted through Engage PEI