Initiative 3:

Communicate strategy and improve stakeholder collaboration (complete)

Action	Time Trigger/ Status	Notes
Communicate details of strategy with key PEI tourism stakeholders	0-3 months Complete	Strategy launched at the Delta on March 4, 2022. Tourism PEI and Tourism Industry Association of PEI newsletter communication In March 2022. Strategy posted on Tourism PEI's website (as of March 16, 2022).
Host RTA workshops to communicate the strategy and create additional ways of supporting it	0-3 months Complete	Tourism PEI will provide an overview of the PEI's tourism strategy at each of the Regional Tourism Association's Annual General Meetings.
Host more industry events, workshops & training to highlight new and innovative PEI tourism products and approaches	0-3 months Complete	Tourism Industry Day Conference - March 8, 2023. Tourism Industry Association of PEI's AGM in November 2022. Atlantic Canada festivals and events research webinar in March 2022. Established the Tourism Industry Association of PEI training series in collaboration with Tourism PEI. Tourism packing workshops were delivered in January 2022, and December 2021. Tourism Strategy and Tourism PEI marketing launch event held on March 4, 2022.