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Tourism PEI - Corporate

Initiative 13:

Support the development of a sport tourism strategy

Action Time Trigger / Status Notes

Seek additional funding for Canada's Food Island Gift Card Program

 

1-6 months

Complete

Food Island Partnership obtained contract extensions to continue administering the program until March 31, 2025.

Develop and execute a PEI gift card program with more participants

Promote in target markets and locally

1-6 months

On Schedule

Canada's Food Island gift cards continue to be sold through retail partners, e-commerce, and corporate orders.