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Tourism PEI - Corporate

Initiative 16:

Carry out a review of the RTA / DMO model

Action Time Trigger / Status Notes

Work with a third-party advisor to conduct a study to identify opportunities to improve the RTA/DMO model.

 

1-12 months

On Schedule

Special Committee was established to guide this work. The Committee is chaired by Derrick Hoare and includes Peggy Miles, James Tingley, Brodie O'Keefe (ex-officio), and Darren MacAleer (ex-officio). 

Two submissions were received from a public request for proposals and Twenty31 Consulting was awarded the contract for this work. The Project kicked off in late September 2022 and is anticipated to be complete by early summer 2023.

Based on study outcomes, develop and execute a modernization strategy and plan.

1-12 months

On Schedule

This work is being executed in parallel with the above noted.