Initiative 20:
Attract investment in tourism opportunities and businesses
| Action | Time Trigger / Status | Notes | 
| Conduct a study to understand barriers to attracting investment and investors to fund tourism industry initiatives | 1-12 months On Schedule | Innovation PEI engaged in April 2022 to discuss initiatives within the PEI Tourism Strategy that require their support. | 
| Identify potential tourism investment opportunities and tourism investors | 1-12 months On Schedule | Innovation PEI engaged in April 2022 to discuss initiatives within the PEI Tourism Strategy that require their support. | 
| Develop and launch a strategy and plan to connect investors with tourism investment opportunities | 1-12 months On Schedule | Innovation PEI engaged in April 2022 to discuss initiatives within the PEI Tourism Strategy that require their support. |