Initiative 6:
Seek funding for more significant marketing campaigns in highest potential markets in all seasons (Complete)
| Action | Time Trigger / Status | Notes |
| Plan to increase marketing budget in 2022 to support expanded marketing campaigns |
0-3 months Complete
|
Additional marketing dollars were requested through management plans. |
| Request additional funding based on marketing plan and budget |
0-3 months Complete |
Marketing dollars were requested and approved through Management Plans. Increased marketing budget for 2022-23. |
| Work with RTAs /DMOs open for business with high potential to drive winter and shoulder season tourism to develop and execute programs and campaigns |
Immediate / 0-3 months Complete |
Winter packaging promotion and support for winter 2021-22. 2022 Tourism Ignition Fund was launched to support shoulder season product development. Winter Product Development group established with representatives from PEI's Regional Tourism Associations, Destination Management Organizations, Tourism Industry Association of PEI, Tourism PEI, and Atlantic Canada Opportunities Agency. Group working to develop a PEI Cold-Weather Tourism Strategy. |