The Marketing Communications Division markets and promotes Prince Edward Island as a premiere vacation destination in target markets. We work with our marketing agency partners to develop annual campaigns focused on key areas of interest while showcasing “Islandness” which differentiates us from other vacation destinations.

Our Visitor Services team assists with consumer travel planning via a call centre, digital platforms and friendly in-person assistance from provincial visitor information centres.

Our Trade, Media and Sales team works with cruise lines, airlines, auto clubs, tour operators, travel agents, travel media and other trade partners to increase visibility of Prince Edward Island’s vacation products in Canada, the United States, Japan, United Kingdom and Germany.