A Five-Year Strategy for PEI's Tourism Industry
A new tourism strategy for Prince Edward Island was launched on April 19, 2024 at the Tourism Industry Association of PEI (TIAPEI) Industry Partner Day.
This five-year strategy outlines the necessary initiatives to foster and support the development of a vibrant year-round destination for visitors choosing PEI for vacation, meetings/conventions and conferences, sports, family and friends, or events which will increase total annual tourism revenue in the primary season and increase visitation during the winter and shoulder seasons.
Approach
An implementation committee, co-led by Tourism PEI and the Tourism Industry Association of PEI (TIAPEI) with industry partners, is leading the strategy. The committee collaborates with different organizations to achieve objectives, tracks, evaluates and reports progress.
Other Tourism-Related Strategies
Embrace the Seasons Tourism Vision
A Seasonal Expansion Strategy released in October 2023 to grow tourism activity in Prince Edward Island from the November to April period
Workforce Action Plan
A three-year action plan designed to offer tangible and measurable goals, objectives and actions to address the gaps, challenges and opportunities (April 2022).
The Way Forward Golf PEI
The 2024-2028 strategic plan outlines a clear path forward for the next five years to maximize new opportunities