Initiative 5:
Develop marketing campaigns for markets that have the highest potential in all seasons (Complete)
| Action | Time Trigger / Status | Notes |
| Based on market research, create a detailed marketing plan targetting markets with the highest potential for visitation in all seasons. |
0-3 months Complete
|
2022 marketing plan complete. |
| Execute a detailed marketing plan |
0-3 months Complete |
Execution of 2021-22 detailed marketing plans are now complete. In August 2022, the fall promotional campaign started in ON, QC, NB, and NS. In March 2022, Tourism PEI's main campaign deployed in Atlantic Canada, Ontario, Quebec, Calgary, and Edmonton. Messaging utilized multiple touchpoints and focused on coastal, culinary, culture, outdoor adventure, and festivals and events. |