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COVID-19 Recovery Research

COVID-19 Recovery Research

COVID-19 Recovery Research

There is no denying that the global COVID-19 pandemic has presented an unprecedented challenge for the tourism industry. The impact of the pandemic on tourism businesses, related-organizations, festivals and events, and communities has been widespread. Tourism PEI is working with Destination Canada, our Atlantic Canadian counterparts, and conducting our own research to inform programs, initiatives, and marketing that will support Prince Edward Island’s tourism industry recovery.


Canadian Resident Sentiment Towards Tourism

December, 2022

Approximately 1,800 responses for resident sentiment questions are collected from Canadians on a  monthly basis. Learn more about how safe Canadians feel travelling and their level of welcome towards visitors.

FallFlavours, HarbourFeast, group of people, glasses

Return to Events in Atlantic Canada

March 2022

Festivals and events are a key pillar of the Atlantic Canadian tourism ecosystem. This research seeks to capture the mindset of event goers and the impact of COVID-19 on the festivals and events supply chain to support future planning for the festivals and events industry in Atlantic Canada.

Map of Canada

COVID-19 Impact and Recovery Report

May 24, 2022

This Destination Canada publication provides a summary of the COVID-19 situation across all provinces and territories.


Canadian Visitor Economy Recovery Forecast

June 2021

Destination Canada’s latest forecast for recovery of Canada’s visitor economy and the travel conditions driving or hindering recovery.

Bonfire on the beach

Atlantic Canada Tourism Study - Phase 3

May 2021

Tourism PEI partnered with our Atlantic Canadian counterparts, through the Atlantic Canadian Agreement on Tourism, and engaged MQO Research to study Atlantic Canadian’s mindsets and preferences regarding travel.

Atlantic Canadian Intra-Regional Travel Study Profiles

Historically, New Brunswick and Nova Scotia have been Prince Edward Island’s largest travel markets. With border restrictions related to the pandemic and the rise of the Atlantic Bubble, it is more important than ever to understand the attitudes, behaviours and preferences of the Atlantic Canadian traveller (March, 2021).

New Brunswick 2021 Travel Intentions Profile

Nova Scotia 2021 Travel Intentions Profile

Prince Edward Island 2021 Travel Intentions Profile

Newfoundland & Labrador 2021 Travel Intentions Profile

Tignish Shore, boardwalk, lighthouse

Travel Study of PEI Residents, Wave 6 Report

October 2020

Understanding Prince Edward Island resident sentiment towards tourism and visitors, their travel intentions, and any consumer behaviour changes that resulted from the pandemic, is key for informing the tourism sector’s recovery on PEI.

Research Contact

For any questions about tourism research, contact:

Keith A. Hansen
Director, Tourism Intelligence & Stakeholder Investment
Tourism PEI