Photo of Covehead LIghthouse with dotted line from left corner going up to represent progress

Tourism Strategy Progress Tracking Objective 2

Support higher revenues from tourism in all seasons

There are nine (9) initiatives aimed at supporting the generation of higher tourism revenues in all seasons.

Track the status of each of the nine initiatives below. Last updated May 8, 2023

Graphic image of building with pillars with #15

Modernize the Tourism Industry Act

On Schedule

Lead: Tourism PEI

Graphic image of thumbs up encircled with stars and #16

Carry out a review of the RTA / DMO model

On Schedule

Lead: Tourism PEI

Graphic image of chef hat and cutlery with #17

Identify experiential tourism needs & support product development

On Schedule

Lead: Tourism PEI

Graphic image of hiker with #18

Develop and enhance Island walking & biking trails

On Schedule

Lead: Walking/biking organization consortium

Graphic image of light bulb with $ symbol and #19

Support more private-sector operators via tourism entrepreneurship

On Schedule

Leads: Tourism Industry Association of PEI & Innovation PEI

Graphic image of currency with #20

Attract investment in tourism opportunities & businesses

On Schedule

Leads: Tourism Industry Association of PEI & Innovation PEI

Graphic image of large group and speaker in convention setting with #21

Aid in returning PEI to being a premiere meetings & events destination

Complete

Lead: Meetings & Conventions PEI

Graphic image of airplane with #22

Assist with air access expansion to key target outbound destinations

Complete

Lead: Charlottetown Airport Authority

Graphic image of price adjustments up and down with #23

Explore, develop, provide training & roll-out dynamic pricing program

On Schedule

Lead: Tourism Industry Association of PEI

Graphic image of IT information sharing with #24

Update Tourism PEI technology & information platforms

On Schedule

Lead: Tourism PEI